Sarah Woods – Founder & President of VenturePotential
Executive Director, P&G Alumni Foundation
Senior executive marketing professional and nonprofit leader with 14 years at P&G in Marketing and Finance. Valued as a team-builder, spokesperson, fundraiser, and friend-raiser, with significant strategic and financial acumen.
Worked at P&G from 1990-2004 in Hunt Valley on Cosmetics International, Cover Girl (expansion into China and the Baltics, licensing growth, in-store merchandising re-launch, and brand management), the shutdown of Clarion, the acquisition of Max Factor, and Cosmetics financial forecasting and analysis. Other work experience includes marketing for a cybersecurity contractor, private school, and biotechnology nonprofit. Continuous learner with an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler School of Business and a BS in Honors Biochemistry and BA in Chemistry at North Carolina State University as a J.T. Caldwell Scholar.
Extensive Board experience with The Family Tree as a Board member, Marketing Co-chair, former Board President, and former gala chair. Also, serves The Cybersecurity Association of Maryland, Inc as a Board member and Co-chair of the Strategic Partnership Committee. Co-Founded Essential Hugs, a grassroots nonprofit to support essential workers during the COVID-19 pandemic. Marketing Advisor to the Women in Cybersecurity Critical Infrastructure Community.
An avid traveler, paddleboarder (often with her yellow Labrador onboard), sailor, slow runner to great music, pickleball beginner, mother of two sons, and happy gatherer of friends and family. Daily striving to be a force for good.