Ida Abdalkhani – is the Chief Catalyzer & Founder of Ability to Engage, Inc. Ability to Engage helps brands develop marketing communications, product ideas, brand strategies (brand personality, equity, and architecture), and consumer segmentation. The A2E team also develops and facilitates innovation sessions, strategic meetings, and team effectiveness workshops. Clients include start-up companies, international government groups, and some of the world’s largest and most respected companies in brand and marketing such as Clorox, ConAgra Foods, McGraw Hill, Ogilvy, PepsiCo, Pfizer, Procter & Gamble, and Red Bull.
In addition to running a boutique consultancy, Ida has been a top-selling author (top 1.5% of books sold on Amazon and Top 50 book in “self-help journals” in the first week of publication) and professor at the University of Michigan College of Engineering, teaching a graduate course, Creativity & Design Thinking- Strategies for Innovation. She serves on several boards including, Global Board of Directors, for the P&G Alumni Network, Advisory Board Member for Key Bank in Michigan, and Trustee of Ohio Business Week. She has also been a member of Forbes Agency Council, an invitation-only organization for senior-level executives in successful PR, media strategy, creative and advertising agencies. Ida holds seven patents with the USPTO and has been published in Prentice Hall, YOUNG MONEY magazine, and several blogs. As a certified Laughter Yoga instructor, she also enjoys getting people to find their “inner child” through laughter.