Ed Tazzia CEO, Sycamore and Company
Chair, P&G Alumni Network

Ed graduated from Michigan State University in 1973 with a BA in Advertising. He joined Procter in 1973 in BS&HCP. He says he took the interview in Cincinnati because he’d never been on a plane before. Ed started on the B-88 brand (Coast) and was part of the team that introduced it into test market. He did his sales training in Boston and later worked on Ivory, Top Job, Vibrant Bleach and division new products. Ed left P&G in 1983 to join the North American Soccer League as the Vice President of Marketing. He returned to brand management with Vlasic Foods (Campbell’s Soup Company) becoming the Vice President of Marketing. In 1991 Ed joined Silo Super Stores, the US subsidiary of The Dixon’s Stores Group, LTD. In 1993 he joined IBM. Ed became a Managing Director of Gundersen Partners, a consulting and executive search firm, in 1997 and was named Managing Partner in 2003. In 2009 Ed joined Sycamore and Company, a global management consulting and executive search firm.